A picture that is worth a thousand words.

I was walking through Wal-Mart, the great retail Satan the day before Thanksgiving and what do I see in the middle of the isle at in the video section but a pallet display of the Al Gore, environ drama.
But that is not all, the video is packaged as a bundle but instead of some other video we get a florescent light bulb as a goodies with your purchase.
I guess the marketing folks did not have to think to hard on this baby....
Also notice the cover of the DVD and the not so subtle message that it is sending.